Beyoncé’s Cécred is looking to make an impact outside of just the haircare industry.
As previously shared by AFROTECH™, the technology-backed company launched in February 2024. Testing was a big proponent in bringing the haircare line that’s “validated by science” to life.
“Every hair texture deserves testing, research and development,” Beyoncé told Essence for its March/April 2024 cover story. “Black women in general are the last to be included in testing. We are often prescribed things based on studies we were not included in. It’s bigger than me, or hair. Now we have created something that celebrates healthy hair for all women, including us. I’m always honored to invest in us.”
Within the same month of Cécred’s launch, BeyGood, Beyoncé’s public charity foundation, announced its Cécred x BeyGood Fund. According to its website, the annual $500,000 fund was created to give back to professional hairstylists for the impactful work they bring to their respective communities.
“Fostering talent, promoting professionalism, and supporting entrepreneurship within the hair industry is deeply important to us,” BeyGood wrote on its website. “That’s why we’re partnering with Cécred to create the Cécred x BeyGOOD Fund, which celebrates the influence professional stylists have on hair health and the critical importance of advocating for the salon community.”
Cécred x BeyGood awards 25 $10,000 scholarships for cosmetology schools in Atlanta, GA, Chicago, IL, Houston, TX, Los Angeles, CA, and New Jersey. What’s more, the fund provides 25 $10,000 grants to salon business owners located in the aforementioned cities.
The applications closed in March, and now, the first round of recipients have been announced.
“Congratulations to our first-ever grant recipients! We’re confident that there are many more amazing things in store for your future,” BeyGood wrote in an Instagram post.
BeyGood also revealed that it is set to do an additional round of salon business grants. Applications for the grants open on May 1, 2024.
