After banning adult content from its platform, Tumblr is now available in Indonesia, according to KrAsia.
Tumblr resurfaced on the App Store earlier this month after its porn ban went into place on December 17. The company started removing adult content from its platform after fears of missing out on users.
After being MIA in the App Store for 10 days, Tumblr returned with new Community Guidelines prohibiting hate speech, harm to minors, and adult content. The app now has an algorithm that automatically removes porn and other adult content.
Its latest revival in Indonesia highlights success in getting into a market that it once missed out on. Indonesia has strict laws against pornography that apps like WhatsApp and Line have had to comply with in order to remain in the country. According to Reuters, Indonesia has blocked more than 70,000 websites deemed pornographic or extremist.
Tumblr’s porn ban has been under fire for removing the content of artists and sex workers, as it served as one of the few places where they could post freely.