Instagram is one of the fastest-growing social media platforms out there, and for good reason. With over a billion monthly active users, engaging visual content, and expanded compatibility with mobile phones, it’s no wonder the app is so popular. That’s why brands are leveraging the platform to build awareness and attract customers. The question is, are you using it correctly to maximize success?
5 BEST PRACTICES FOR MARKETING ON INSTAGRAM
1. CONVERT TO A BUSINESS PROFILE
By converting your Instagram to a business profile, you’ll be able to run ads on the platform. You’ll also have access to analytics tools such as impressions, reach, profile views, website clicks, call clicks, and email clicks. Plus, you’ll be able to learn the demographics (i.e. gender, age. location, etc.) of your follower base.
2. MAKE THE MOST OF YOUR CAPTIONS
Captions help enhance your content and make it more engaging, so make the most of them. There are many ways you can use captions. For example, you can tell a story or you can ask questions to encourage your followers to comment on your posts. No matter what style you choose, make sure the copy aligns with your brand.
3. POST CONSISTENTLY
By posting consistently, you can build a strong connection with your followers. While you don’t have to post every single day, make sure you’ve outlined a post frequency to follow to maximize engagement. Also, don’t post too much and clog your followers’ feeds, which is a sure way to make them click the unfollow button.
4. SCOPE OUT THE COMPETITION
Follow the most successful brands on Instagram as well as brands in your niche. Look at what they’re doing to gain followers and increase engagement. Use some of these strategies, but add your own unique spin.
5. UTILIZE STORIES TO MAXIMIZE ENGAGEMENT
Posting content on your Stories gives followers an inside look at your brand. Whether it’s meeting your employees or getting a behind-the-scenes look at your products, your followers will enjoy getting to know you as a person and brand in general.
Have you fully leveraged the power of Instagram to market your business? If not, what are you waiting for?
