Women athletes deserve more representation in media. Echoing this stance, Just Women’s Sports (JWS) — a media platform dedicated to women’s sports — has raised $6 million.

According to a press release, the round was led by Blue Pool Capital. Additional investors include tennis icon Billie Jean King, Washington Spirit owner Michele Kang; Bolt Ventures, SC Holdings, Revolution’s Rise of the Rest Seed Fund; Muse Capital, and Dapper Labs.

“The business case for women’s sports has never been clearer, and Just Women’s Sports is positioned to be the leading media platform in the space,” said New York Liberty owners Joe Tsai and Clara Wu Tsai, according to a press release. “We’re thrilled to partner with them as they enter this next phase of growth.”

Athletic Investors Include Olympic Champion Allyson Felix

JWS values its athletic community and since launching the company in 2020, various partnerships have spawned. Better yet, athletes believe in JWS’ mission and are investing their dollars to support stories centering on women’s sports. JWS’ new athletic investors in addition to King include Allyson Felix, Abby Wambach, Sam Kerr, Lynn Williams, Paul Rabil, and Apolo Ohno.

“Just Women’s Sports is building on the foundation of earlier pioneers by creating a media platform that celebrates and elevates the incredible athletes and stories in women’s sports. Haley and her team have the vision and talent necessary to usher in a new era in sports media,” said King, according to a press release.

New Funding Is Affirmation Women's Sports Media Is In A New Era

For JWS founder and CEO Haley Rosen, the funding is an affirmation that women’s sports media matters to a vast audience and she looks forward to leading a new era in traditional media.

“Two years ago, we saw a massive opportunity to tap into an audience that was extremely underserved by traditional media,” said Rosen, according to a press release. “We knew the on-field product was great, and that women’s sports just needed better coverage and smarter marketing to truly break into the mainstream. This latest round of funding gives us the resources to cement our status as the leading platform in the space.”