Master P’s Son, Mercy Miller, Inks NIL Deal With Black-Woman-Owned, Frozen Yogurt Company

Mercy Miller has successfully clinched a lucractive name, image, and likeness (NIL) deal.

According to a press release, the high school basketball player and son of Master P is the newest brand ambassador for Sweetkiwi, a frozen yogurt company founded in 2020 by Ehime Eigbe. Miller’s selection was influenced by his role among the youth in the sports community and his shared focus areas of fitness and healthy living as a student athlete at Notre Dame High School in Sherman Oaks, CA.

Together, both parties will work to influence the upcoming generation to choose healthier dessert alternatives.

According to Bleacher Report and Slam, Miller has signed a $1.4 million deal.

“I’m thrilled to partner with Sweetkiwi,” Miller said in a press release. “Their focus on health and flavor mirrors my lifestyle on and off the court. I’m eager to introduce these fantastic products and our shared values to a wider audience.”

Sweetkiwi Founder and CEO Eigbe shared her enthusiasm about the deal in a statement as well: “Having Mercy Miller as our brand ambassador is a perfect match. His dedication to health and wellness reflects our brand’s mission. We’re excited to collaborate with him and make a positive impact together.”

Michael Akindele, director of growth and partnerships at Sweetkiwi, added that the match would have benefits for the company and for future generations: “Our alliance with Mercy Miller is a pivotal move to influence the younger generation. His widespread appeal will enable us to extend our reach and promote a healthy, active lifestyle that is vital for youth today.”

Furthermore, TreImage and Clinch Entertainment helped make the deal possible. Both parties issued a joint statement commemorating the latest announcement.

“Facilitating this partnership between Sweetkiwi and Mercy Miller is a significant achievement for us. It underscores our commitment to creating synergistic relationships that drive success and innovation in the industry,” said Charles Singleton Jr., CEO of TreImage, and Michelle Stokes, CEO of Clinch Entertainment, in the news release.