Mr Eazi is taking greater control in the gaming sector.
Music In Africa reports the Nigerian musician, born Oluwatosin Ajibade, has launched Choplife.ci, a venture that will offer casino games as well as cater to the sports betting industry. Responsible gaming practices and reinvestment in African creativity and sports development are also benchmarks for the company, the outlet notes.
The launch of Choplife.ci will piggy-back off the strength of Mr Eazi’s knowledge since he first supported betting company betPawa as a brand ambassador in 2017. The company has involvement in countries such as Cameroon, Democratic Republic of the Congo, Ghana, Kenya, Nigeria, Tanzania, Uganda and Zambia, per Graphic Online. Mr Eazi’s role with the company eventually scaled to ownership through its parent company, with roles such as investor, shareholder, and licensed operating partner.
Now, Mr Eazi is set to further personalize his own mark through his newest venture, which is set to establish its footprint in the West African country of Côte D’Ivoire.
“I’m excited to venture into our sixth market with the launch of Choplife.ci. This signifies our continued dedication to the gaming industry,” Mr Eazi said, according to MSN. “This marks a new era in African entertainment. Côte D’Ivoire, with its vibrant sports culture and expanding digital ecosystem, serves as the perfect launchpad.”
Mr Eazi’s investment in Africa also encompasses emPawa Africa, a company he founded to support independent artists through distribution, publishing administration, mentorship, and marketing, as AFROTECH™ previously told you.
“I didn’t build emPawa to be a label,” Mr Eazi told AFROTECH™ at the time. “I built emPawa to be like an Uber… You have your car, you have your driver, you plug into the system, and the system opens you up to customers. So in the first deals we did, we didn’t even own anything.”
He added, “I think we’ve been able to find that balance with a couple of artists so they still feel free. So that’s what has been at the background of emPawa. If we were running a traditional label, we would have made a whole lot more money. I joke and say, ‘Uber just takes 20%, then we should just take 20%.’”
Mr Eazi’s diverse footprint also includes pouring money in sports. He currently has added South African basketball Cape Town Tigers and Rwandan football team Rayon Sports to his portfolio, not to mention he is investing in an emerging boxing league in Ghana, Forbes notes.
