Ad Age

Black-Owned Media Drives The Culture, Yet Spending On Them Was Only 1.16% In 2022
Black-Owned Media Drives The Culture, Yet Spending On Them Was Only 1.16% In 2022

In 2020, advertisers jumped at the chance to show their support for Black people through numerous pledges to increase spending with Black-owned media. The million-dollar question three years later is, did they follow through on that promise?