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Pusha T is teaming up with Arbys for the second time this year to seemingly troll the company’s fast-food competitor McDonald’s, but not without partial ownership of his work. View this post on Instagram A post shared by Pusha T (@kingpush) “It’s the second diss track with @Arbys that buries ‘em,” Pusha T said in an Instagram post on Sept. 27.
When it’s your time, it’s your time. As previously reported by AfroTech, Pusha T’s feud with fast-food company McDonald’s first began to brew after he wrote its “I’m Lovin’ It” jingle in 2003 with his brother, No Malice, in which they weren’t adequately compensated. According to Rolling Stone, the rapper said he received a one-time fee but no royalties. Then, he went off on the chain when Arby’s aired its commercial “Spicy Fish Diss,” on March 21. While it was for marketing purposes, shots were fired and now it’s being speculated that it could have brought success for the restaurant. On March 22, Complex reported, the track “netted the roast beef giant more than $8 million equivalent in advertising exposure.” The estimate was brought to the public’s attention by business analyst Darren Rovell, who noted that per Apex Marketing, “Spicy Fish Diss” brought in “equivalent advertising exposure” of an estimated $8,203,272. Value to Arby’s through 7pm ET: $8,203,272 in equivalent...
The beef between Pusha T and McDonald’s has recently resurfaced in quite an interesting turn of events. The rapper’s feud with the fast-food company first began to brew after he wrote its “I’m Lovin’ It” jingle in 2003 with his brother, No Malice, in which they weren’t adequately compensated. Justin Timberlake was reportedly paid $6 million for recording the hit. Now, according to Rolling Stone, Pusha T is getting the last laugh after the foul deal on his end of a one-time fee but no royalties. On March 21, Arby’s aired its commercial “Spicy Fish Diss,” bars courtesy of the Virginia emcee. The ad is for the sandwich company’s marketing purposes, but the shots fired are a bit more personal for him.