NBA All-Star Carmelo Anthony is digging his heels into the Hollywood game with his latest announcement. According to an exclusive with Variety, Anthony reveals that he’s launching his very own global content company called “Creative 7” — named after his famed New York Knicks jersey number he wore from 2011 to 2017 — to bring his media projects to life. “Storytelling brings people together, and it can serve as a vehicle for propelling larger societal conversations and understanding,” Anthony tells the outlet. “We are interested in all types of stories that have the power to serve as catalysts for the change we wish to see in the world.” Anthony’s Creative 7 — which was launched with co-founder and producer Asani Swann — will operate as a multi-platform production and content banner that will develop and produce original content both scripted and non-scripted productions — including documentaries, television series, feature films, animation, and podcasts, according to The Hollywood...