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beauty market

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Pinterest Revamps Searches For Beauty Products To Include Skin Tones

It’s no secret that there’s a lack of diversity in the beauty industry. Black and brown women have struggled to find representation in the products they’re using. Some brands are working fill this gap by creating products that cater to a more diverse customer base and finding ways to help them find resources and products that match their needs. Pinterest wants to be part of the shift that’s happening in the beauty industry. Today, the tech giant announced that it’s revamped it’s search feature for mobile to include skin tones. “You hear people talk about bringing together humans and machine learning to create balanced technology, but it’s so important that those people are diverse and can represent a range of people,” a spokeswoman for Pinterest said. The company began offering customizable beauty searches on the web in April using artificial intelligence from ModiFace, a company that specializes in AI and machine learning for the beauty industry. The company developed an algorithm...

Jan 24, 2019

Neutrogena Is Using AI To Launch Personalized, 3D Printed Face Masks

Neutrogena–a household name for beauty products–is launching a new iOS App called MaskiD that will help with problem spots on user’s faces. MaskiD relies on TrueDepth cameras in the iPhone X, XS, and XR to create 3D printed masks that fit the user’s face measurements. MaskiD can be paired with Neutrogena’s Skin360, one of the company’s other tools that uses artificial intelligence, to help with skin care. Skin360 tracks skin’s progress over time and analyzes its health and needs. Skin360 comes in two parts: the skin scanner and the app. The scanner is paired with an iPhone to magnify the phone’s camera lens and enhances the magnification with eight high-powered LED lights. The scanner also has a “moisture meter” to determine which areas of the face require more attention. Skin360 scans different areas of a user’s face and when paired with the MaskiD provides a better skin care suggestion. MaskiD users can select from a variety of ingredients used to improve their skin...

Jan 3, 2019