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black-owned clothing brand
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Graduating high school is a milestone. For many, the next step is pursuing a college degree. If that’s the route one decides to take, a myriad of options make the decisions that ensure the future you desire is secured. From choosing the right school to finding the major that fits – it can be an overwhelming task, especially if you add in the extra pressure of tuition costs. And for some, all of the above decisions seem to come together, but once they arrive, it becomes clear that a traditional college path may not be the best journey for success. Justis Pitt-Goodson came to this realization and has not looked back since, bringing in $27,000 per month from his clothing brand. via GIPHY
Starting a clothing brand can be an exciting endeavor. But like with any new business venture, you should never go into it blindly. That’s why we’re here to help guide you through the process and nail down the basics before you get started. Below are the major steps you should take to create your very own clothing brand. HOW TO START A CLOTHING LINE IN 5STEPS 1. CREATE A BRAND IDENTITY In the world of fashion, having a brand identity is important. Because clothing is so personal to us and is the way we define our identity, we choose our brands carefully based on what resonates most with us. So before doing anything else, have a business plan and make sure you know your target market and the style of clothing you’re going to be selling. Creating a brand identity also involves choosing a brand name, logo, and market profile. Come up with a compelling story and weave that into your brand messaging. There are many clothing brands on the market. Figuring out what sets you apart from...
The coronavirus pandemic has placed us in a very unique time, forcing many fashion designers to lean on digital practices to push the industry forward. Among the most popular tech innovations, 3D designs and models have proven to be a rising trend for fashion brands as of lately. While some of the fashion world is looking for solutions to supplement in-person events during this time, creative fashion brand TIER is aiming to change the game entirely with its latest project. View this post on Instagram A post shared by TIER® (@tier_nyc) On Friday (Sept. 25), TIER — a Brooklyn-based clothing brand founded back in 2014 — hosted a private screening of its 3D animated presentation at a local park in The Bronx to unveil its upcoming fall/winter collection during NYFW. The collection — Projects ‘Old News, Yesterday’s Paper’ & ‘Joy To The World’ — is an extension of the brand’s creators Nigeria Ealey , Esaïe Jean-Simon , and Victor James . The digital presentation began with a short film...