At the center of Gap’s ethos is a commitment to individuality, creativity and self-expression. And while the company points to one’s fashion sense as a surefire way to incorporate all three into one’s life, it has also intentionally sought ways to ensure that consumers can see their style and values reflected in the brand as well. The Hip-Hop generation will likely recall first becoming aware of Gap’s desire to connect with the culture in 1997, with the iconic LL Cool J commercial. Today, the company continues to foster those cultural moments through unique brand collaborations, and by making sure that those tasked with spearheading these initiatives are people who truly get what these moments can mean when properly executed. “Gap is one of the world’s most beloved brands. People know and love Gap because at our best, we do more than sell clothes. We create conversations,” says Brigid Andrews, who leads the company’s partnerships and collaborations. “By blending creativity with...