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These athletes turned entrepreneurs are ready to drop new heat in the cannabis space. As AfroTech previously told you, NBA players Al Harrington and Allen Iverson joined forces to launch cannabis, product, and merchandise through Harrington’s Viola brand. The multi-year partnership must be doing well as the pair are broadening their reach to Detroit, MI. “I’m excited to continue the partnership with my brother Al and bring our newest strain to Detroit,” said Iverson, according to a press release. “Everything I do is for the fans, and this is no different.” Customers can experience Viola’s hybrid strain, IVERSON ’01 influenced by Durban, Gushers, and Runtz. The pre-rolled and packed cannabis offering will be released in limited amounts and available throughout dispensaries across Michigan. The year of the MVP. Iverson ‘01 🏆 March 25th https://t.co/MlUp9HQYKA pic.twitter.com/eWwgfcc376 — Viola (@Violabrands) March 15, 2022
If you are an established business owner, expanding your business portfolio is a must. Historically, industry leaders have maintained longevity by imploring business diversifying strategies that allow them to stay ahead of the curve, and solidify their top spot. Of course, sometimes this involves risks, but the alternative is to remain stagnant, while competitors lap you in the areas of growth and business development. Don’t take the alternative route. Follow these tips instead: Stay Relevant In today’s tech society, trends come and go quickly, so staying relevant takes effort. An avenue to maintaining relevance is to be on the lookout for opportunities to expand your business towards different markets. For example, Uber Investor announced its majority acquisition of Cornershop, an online grocery supplier, with the deal set to close in early 2020 pending regulatory consent. This exhibits Uber’s ability to collaborate with other similar companies while simultaneously diversifying its...