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Reaching back and pulling others forward is essential to ensuring equity in corporate spaces. And that is precisely what the Black Executive CMO Alliance (BECA) was created to do. BECA was founded by veteran Chief Marketing Officer (CMO) Jerri DeVard. With decades of experience across several organizations, DeVard understands what it means to be one of the “only ones” in a space as well as the importance of having diverse perspectives at the table. Making sure the seats are filled with the right people, BECA works to amplify Black voices and create a pipeline that works to move emerging leaders into C-Suite positions.
Uber confirmed on Monday that Bozoma Saint John stepped away from her role as chief brand officer for the popular ride-sharing brand after about one year. Her next step will be as Chief Marketing Officer at Endeavor, where she will be able to use her knowledge and network connections within both the entertainment and marketing fields. Endeavor is a staple in the entertainment industry, and as CMO, Saint John will work across all of its portfolio companies, including IMG and WME. Saint John told TechCrunch that she wasn’t actively looking to leave Uber, but that Endeavor reached out with an opportunity she didn’t want to let slip by. “Sometimes people think [pop culture] is superficial,” she told Megan Rose Dickey . “These are where the stories that are being told are created. If we can help influence that, then that’s so much better for the entire narrative of what we need to get across.” Saint John joined Uber after her role as head of consumer marketing at Apple. “I want to thank...