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Creators can now reward their most loyal fans thanks to the newest social platform on the block. Founders Denis Asamoah and Jay Cheng are the masterminds behind Buzzup, a platform that provides an alternative medium for creatives to connect with their most loyal followers. The gateway is timely as many creatives rely on monetized content for revenue. However, engagement and visibility can oftentimes be disrupted due to algorithms. The reality can become challenging and discouraging for some, but the platform hopes to change this fate as it strays away from the widely used advertisement model. “There needs to be a better world for creators that traditional legacy and social media platforms won’t build for creators because they cater to advertisers,” Asamoah told AfroTech. “They don’t treat creators as partners. You can see the revenues, the billions made, and how much they proportion up to creators. Ultimately, we’re saying to creators, ‘You’re adding so much value to these social...
Elise Swopes does both Brooklyn and Chicago proud. As an artist, she enjoys landscape work — usually featuring big city skylines like New York City or Atlanta. Then, according to her website, she “uses water and light as a paintbrush; snow turns into speckles, street lamps become glowing orbs, and water droplets take on abstract forms as she edits on the go using an array of mobile apps.” Today, the 32-year-old New York-based mixed-medium artist has turned her love of (non-fungible tokens) NFTs into a side hustle of epic proportions — and it’s made her more than $200,000 richer. Elise Swopes told CNBC that after her first NFT sold for more than $17,000 in March 2021, she knew her life was going to change. “And it has ever since then. It’s definitely brought me a lot of opportunities,” she said. The good thing about Swopes’ NFT sales is that she doesn’t just make money from the actual NFT sale itself. Rather, each time one of her NFTs gets resold, she makes a royalty between 10 and...
A common experience within African culture is the lack of acceptance from older generations for non-traditional career fields. For many, the only widely-accepted career paths lie within the STEM field — an observation that was made very clear to 22-year-old founder Eno Oduok. In Oduok’s experience, she found that for Black and people of color — Nigerians in particular — there was little to no representation for people in her culture within the creative job market. One day while searching for an online space for Nigerians in public relations — Oduok’s current occupation — she noticed there weren’t any up-to-date platforms to connect with people like herself. So in September of last year, she launched her very own platform called Naija Comm — a rapidly growing space that showcases and connects Nigerians as creatives working in overlooked career fields such as communications, arts, business, and so forth. Almost every week, the platform picks select individuals to spotlight their work...
Social media’s buzziest audio-chat app is now inviting creatives to join its accelerator program. This past Sunday, Clubhouse announced the launch of its Clubhouse Creator First program which aims to help aspiring creators and hosts on the app build up their audiences, connect with brands, and also monetize their shows, The Verge reports. Among this week’s Town Hall updates, Clubhouse shares that it will be choosing 20 creators to mold and support and help bring more value to the app’s buzzy model. The platform’s application asks a plethora of questions for prospective Clubhouse influencers, including which platforms they’re currently active on, their current reach, tools that would be most helpful on the app, shows they’d like to develop, and more. Today’s Town Hall Updates: We are launching our first creator accelerator program, Clubhouse Creator First. We are looking to support and equip 20 creators w/ resources they need to bring their ideas and creativity to life. Details and...
There’s a new platform on the market that’s putting the value power back in creative freelancers’ hands. Entrepreneur Leah Hill — f ounder of Kindred Media & Entertainment — has announced the launch of a new app dedicated to connecting creatives with job opportunities and transforming them into investors. Kinfolk App is a first-of-its-kind platform that’s offering these creatives a unique opportunity to both invest and generate funds. By eliminating the pressure of networking between creatives and project leads, Kinfolk App is creating a two-sided solution to help simplify the marketplace. “Creating an app like Kinfolk was sparked out of personal necessity. There have been numerous times it seemed impossible to fill a role for a team I was working on. In fact, finding a mobile app developer to work with on Kinfolk proved to be a much harder task than I anticipated,” Hill shared. “Also, whenever I went on social media I was seeing posts searching for creatives with certain skill...
Anyone who’s in tune with what’s been happening in music this year knows that the industry has been up against its biggest battle yet as the coronavirus has devastated the touring business and halted many planned events. However, for creative artists looking to break into the music business, there has always been an uphill battle to find support and guidance for their careers as many lack the resources needed to succeed. With a goal in mind to genuinely help artists strengthen their creativity and nurture their talents, The UpperClassmen Music Group — a boutique music company and production group — aims to move the needle in the music industry in a way that empowers creatives and sets the tone for other collectives to follow suit. The UpperClassmen Music Group , in short, works to establish its talented roster of artists through management, music publishing, music administration through production development, strategic brand development, profitability, and much more. Grammy-winning...
A new generation of Black entrepreneurs is on the rise and they’re making major power moves in the business world. From creative spaces to real estate, these Black millennial business-owners are forces to be reckoned with. As they all work to increase diversity and inclusion in business sectors, Black millennial entrepreneurs are carving their own lanes to take over the industry and enhance the community. Check out the list below to see what Black entrepreneurs you need to be on the lookout for. DonYé Taylor Photo Credit: Donye Taylor/ Instagram Meet Donye Taylor, one-half of the masterminds behind The Digital Footprint, a Black-owned millennial-led agency that produces innovative content, design, and social campaigns. Taylor is a young entrepreneur with a background based in marketing, strategy, branding, and consumer psychology. Since founding her company with her business partner, Raymond Smith , Taylor has set out to help businesses increase their visibility among young...
Normal life has been upended for individuals and big industries alike due to the coronavirus pandemic. Not only is Netflix providing entertainment for millions as they navigate social distancing, but the streaming service is also offering financial relief. On Friday, Netflix CEO Ted Sarandos announced that the company has set aside $100 million to help workers in the creative community. The mission is to support those who have been most affected by the COVID-19 crisis, including “electricians, carpenters, drivers, hair and makeup artists and more.” “Almost all television and film production has now ceased globally – leaving hundreds of thousands of crew and cast without jobs,” Sarandos wrote. “Most of the fund will go towards support for the hardest-hit workers on our own productions around the world.” The entertainment giant plans to distribute $15 million to “third parties and non-profits providing emergency relief to out-of-work crew and cast in the countries where we have a...