Despite K. Michelle being a force within the realm of R&B, she has earned her biggest bucks from outside the music business.

Throughout Ludacris’ dominance in entertainment and business over the past two decades, he says his biggest career challenge was losing a Pepsi endorsement deal.

At just 18-years-old, former NBA superstar Tracy McGrady had already signed an adidas deal before even stepping foot into the league.

Spending $1 million in one day sounds absurd, but it wasn’t a reach for Shaquille O’Neal.

Creating deep ties with Under Armour is paying off for Stephen Curry, literally.

In less than a year, Myles Garrett has gone from being an ambassador to locking in a long-time endorsement deal with a classic footwear and apparel brand. The Cleveland Browns star has signed a multi-year deal with Reebok — making him one of the most visible, highest-profile athletes on its roster, according to Boardroom. Now, under his new deal, Garrett will be featured in campaigns “across Reebok’s Classics division and Running, Cross-Training, and Basketball categories.” “I’m looking forward to showcasing more of who I am on and off the field to help better establish the brand in performance and lifestyle,” Garrett said, according to Boardroom. Garrett’s addition to the team puts him alongside longtime Reebok partners and NBA legends Shaquille O’Neal and Allen Iverson. He added: “Growing up admiring all-time greats like Allen Iverson, Shaq, and Shawn Kemp, I’m extremely excited to be joining the Reebok family,” he said. “I really pride myself on having a lot of interests off the...