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Dunkin’ has become one of the latest companies to scout student-athletes for endorsement deals after the National Collegiate Athletic Association (NCAA) updated its name, image and likeness (NIL) policy. The company has debuted its starting roster including University of North Carolina’s Deja Kelly — a guard for the North Carolina Tar Heels — Bloomberg reports. “I am so excited to announce that I am officially the captain of Team Dunkin’! I am a longtime Dunkin’ fan so this is truly a dream come true — stay tuned to see how Dunkin’ fuels me on and off the court,” Kelly wrote via Instagram. View this post on Instagram A post shared by Deja Kelly (@dejakelly) Her new deal comes in after her signing with WME Sports in September 2021. Alongside her is the University of Georgia’s Matthew Boling, who is a track and field champ. The two young star athletes are the beginning of Dunkin’s plans to continue building its roster throughout the year.
If you’re a rapper and you’re looking to secure the bag, endorsement deals are the way to go. But believe it or not, the concept of rappers getting endorsement deals is nowhere near a new concept. According to High Snobiety, the rappers of today can thank a legendary Hip-Hop group for securing the first-ever product endorsement deal in the rap industry, which kicked off the trend that’s still going strong today. “You’ll likely recall Run DMC’s third studio album, “Raising Hell,” which thrust the group into the American mainstream and forever linked the genre to their iconic style and affinity for the Three Stripes,” they said. “When the album was released in 1986, one track particularly stood out: “My Adidas.” The song was more than just a powerful co-sign — it would soon become the catalyst for rap’s first endorsement deal, setting the stage for a generation of new artists to follow suit.” Run-DMC may have been just the first of many rappers to secure the bag with endorsement deals...
Shaquille O’Neal may be giving up his NBA team ownership now, but he’s gaining something else in return with his new endorsement deal. According to Clutch Points, the former Los Angeles Lakers player has inked a new deal to become a brand ambassador for premier mobile sports betting app WynnBET that will make him the new face of the brand. As part of his new exclusive partnership, O’Neal is required to sell his minority stake in the Sacramento Kings — which equals out to roughly 2-4% of an NBA team that’s now valued at $1.9 billion (What’s interesting is that the team was reportedly valued at $534 million at the time he became partial owner). However, the idea of this new partnership is to help bolster WynnBET’s profile with the support of a major sports figure. NEWS: Shaq has been named a brand ambassador for @WynnBET and will be the face of advertising campaigns across TV, digital, and print. To comply with NBA rules, Shaq will have to sell his minority stake in the Sacramento...
If I got the hook up was a person, no doubt it’d be Master P. In a recent interview with TMZ Sports, the rap mogul revealed that he was able to secure a $2.5 million endorsement deal for his son, Hercy Miller, in a contract that would make him the highest paid college basketball player in the nation. However, considering the National Collegiate Athletic Association’s (NCAA) rules against allowing student-athletes to be paid for their name, image or likeness, Miller will have to wait until this summer for that to change in order to reap the benefits of his new deal. “In August, the league is changing, the NCAA. You’ll be able to make money off your likeness [and] you’ll be able to do marketing deals,” Master P tells TMZ Sports. “I told Hercy he’ll probably be the highest paid college player in college basketball history if he do this deal. Guys that are going to the G League, they’re not even getting that type of money.” According to REVOLT, last November the NCAA announced a series...
After years of multiple alter-egos and sharp lyrics in the game, Nicki Minaj has become the first female rapper to amass a net worth of $100 million. With this new achievement, the award-winning Queens rapper and music mogul can add another milestone to her legacy. On Monday, Nicki Minaj’s record label, Young Money, tweeted the news. Nicki Minaj has become the first female rapper in history to amass a $100 million net worth ? #QueenTingz ? pic.twitter.com/pYXDJRTGSo — Young Money (@YoungMoneySite) March 16, 2020 Music and Film Since being signed in 2009, the 37-year-old artist has built her fortune on Billboard-topping hits and millions of album sales. Across countless mixtape tracks, A-list features, sold-out tours and four platinum-selling studio albums, her biggest hits have included 2012’s “Starships” and, more recently, 2018’s “Chun Li.” As she heated up the charts, Minaj made numerous appearances on TV and film. In 2013, Minaj earned $12 million as a judge on season 12 of...
Naomi Osaka is about to get paid. In the wake of her history making win over Serena Williams, Osaka is set to ink a deal with Adidas that could bring in $8.5 million per year, the most the apparel giant has ever paid a female tennis player. Osaka became the first Japanese player to win a Gram Slam title after her testy US Open win over Serena Williams last week and took home a $3.8 million grand prize, which was the largest payout in U.S Open history . Osaka’s current four-year Adidas deal, which pays somewhere in the low six-figures , is set to end at the end of the year. The 20-year-old champ recently signed a three-year endorsement deal with Nissan, according to Business Insider, and is now on the fast track to becoming one of the wealthiest athletes in the world. Some of Osaka’s other endorsement deals include Nissin Foods, Citizen Watch Co. and Tokyo television station Wowow Inc. According to Yahoo , if the deal with Adidas does happen, Osaka will be the second highest paid...