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It’s one thing to put the spotlight on Hip-Hop culture, but it’s another to properly give its pioneers their dues. Nas, Steve Stoute, Andreessen Horowitz co-founder Ben Horowitz, and his wife, Felicia Horowitz, have joined forces to not only pay homage to Hip-Hop greats but also provide financial support. The group is behind the first-ever Hip Hop Grandmaster Awards, which is set to honor artists Rakim and Scarface, according to The Paid in Full Foundation’s website. Of the event’s proceeds, 100% w ill go to the foundation’s programs “ to support hip hop greats and other creatives.”
Aug. 11, 1973 will forever go down in history as the day that Hip-Hop was born–and it all started with a “back to school jam” at 1520 Sedgwick Avenue in the Bronx. With nothing but a pair of speakers, two turntables and a crate of banging records, founding father Clive Campbell — better known as DJ Kool Herc — helped create a historical moment that singlehandedly produced the culture-shifting genre the world has grown to love today. Credit: Public Domain Every year Hip-Hop fans gather round, both on and offline, to revel the genre’s history and teach kids today about where it all started. Even Google commemorated Hip-Hop’s holiday back in 2017 with a drawing that explained its origin story. The first-of-its-kind Doodle also featured a custom design by graffiti artist Cey Adams, plus interactive turntables for users to mix samples from some of Hip Hop’s most legendary tracks. They even had industry icon Fab 5 Freddy narrate the whole experience which you can view below. Hip-Hop has...
Diddy’s media company REVOLT and adidas originals have partnered with social media star Druski to introduce a new sustainability-focused brand campaign for Hip Hop that pledges to end plastic waste worldwide. According to a press release, the campaign also kicks off the launch of REVOLT’s new branded content agency, which will act as a launching pad for entertaining content with influential members in the Hip Hop industry to spark important conversations about cultural changes in the Black community. “Hip Hop is the leading genre of music globally. As an authority on Hip Hop culture, the world follows where we go. REVOLT has always strived to ignite positive changes within the Hip Hop community and the world around us, and we are thrilled to partner with a likeminded company like adidas Originals to pledge our efforts in encouraging sustainability,” Andre Woolery — SVP of Branded Content for REVOLT — said in a statement. “We are excited to leverage the power of Black culture to...
A creative studio…for LEGO art? Sign us up! According to Because of Them We Can (BOTWC), Most Incredible was created by Syreeta Gates and Randall Wilson to be a studio “aimed at celebrating and commemorating the artists and moments that continue to elevate and define hip-hop culture — through LEGO.” Wilson, a front-end developer, and avid LEGO enthusiast, and Gates, a hip-hop activist and founder of The Gates Preserve — a multimedia company that focuses on the preservation of hip-hop through innovative experiences — have joined forces to create some masterpieces that display their love for LEGO and hip-hop culture. Gates, as a New York native, draws her inspiration from creatives who shaped hip-hop culture from films like “Belly”– which was filmed in her Queens neighborhood –and legendary stylist Misa Hylton. On the other hand, Wilson’s experience was similar having grown up in Atlanta and developing his love of hip-hop through groups like Organized Noize and labels like So So Def....