LLC Twitter and Instagram will have you believe that the only way to achieve success is through countless work hours and minimal rest and self-care time. The social media gurus would also attempt to convince you that entrepreneurship is this magical, stress-free journey toward economic freedom. That’s not the case. There are many benefits to having a side hustle, grinding until you win, and having the autonomy of business ownership. However, most successful entrepreneurs would tell you that the growth journey isn’t entirely black and white. It is also filled with gray areas, as every business, person, and idea is nuanced. And while LLC Twitter and Instagram provide some false sense of reality through meme culture, some universal truths exist that can help every aspiring business owner thrive. This is where Luke Cooper enters the chat.