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A first-of-its-kind partnership is set to open the door for a group of HBCU student-athletes. According to a press release, North Carolina Central University (NCCU) has become the first HBCU to partner with The Brandr Group (TBG) — a brand management, marketing, and licensing agency — for its group licensing program. The recently launched partnership is set to create “ new opportunities for NCCU student-athletes in all 15 sports who want to use their name, image, and likeness (NIL) together with the university’s official trademarks and logos,” the press release discloses. “We are thrilled to welcome NCCU to our family as our first HBCU partner, and we look forward to working together to support Eagles student-athletes through this new agreement, “said Rick Perko, Vice President of Program Development at TBG. “There are several companies and individuals who are interested in making a difference with student athletes at HBCUs and group licensing will allow them to have the greatest...
What a way to honor a loved one! According to QCityMetro, Hellena Tidwell honored her late husband with quite the donation to their alma mater, North Carolina Central University. Tidwell, along with the couple’s two sons, pledged a total of $500,000 in honor of Isaiah Tidwell. The funds will help to support the historically Black university’s accounting program.
North Carolina Central University’s (NCCU) LeVelle Moton has teamed up with Google to give back to the community. Moton, who currently serves as NCCU’s Men’s Basketball Coach will partner with the world’s leading search engine through his Velle Cares Foundation. Together they will equip members of the community with scholarships to cover the cost of one of four professional certification courses in Data Analytics, IT Support, Project Management, or User Experience (UX) Design. “I am very excited about our partnership with Google,” said LeVelle in an official statement shared with AfroTech. “Velle Cares Foundation is committed to increasing access to opportunity for families to expand their economic powers. Grow with Google does just that, and the program’s proven track record of success will reset the course for low-wealth communities and people of color in the Triangle by unlocking higher incomes and a chance to enter a career field with high demand and high wages.” The Grow With...
Tech giant Intel is continuing its long-standing global diversity and inclusion initiatives with its latest partnership with HBCU North Carolina Central University (NCCU). According to a company announcement, Intel has pledged a generous $5 million donation — $1 million annually over the next five years — toward building the university’s very own tech law and policy center and empowering the next generation of HBCU tech leaders. Intel plans to allocate its funds to build up a strong foundation for the center — which consists of key staff, an endowed professorship, need-based scholarships for students experiencing financial hardships, and additional startup costs needed to develop the center. “As a company and industry, we need to do better to ensure legal and policy jobs are available to all communities, because talent is everywhere but opportunity is not,” said Steven R. Rodgers, Intel’s general counsel, in a press statement. “At the beginning of this year, we began to hold our...