Shaquille O’Neal once said he wants his kids to work hard for their money, and his son Shareef O’Neal is doing just that. Forbes reports that the basketball athlete has signed a long-term name, image, and likeness (NIL) deal with crypto startup NFT Genius. Shareef will release a non-fungible token (NFT) series with the celebrity-backed platform on Dec. 13. The collection will feature his journey and the stories of the iconic O’Neal family, where buyers can learn about their shared passion for sports, their love for family, and their mission to inspire others. “I see NFTs as an innovative medium to bring fans along my life’s journey — to join me and my family through our own successes and struggles and bring awareness to causes that are important to me,” said Shareef, according to Forbes. “We want to reward everyone who secures my first NFTs that will reflect those things I am most passionate about — basketball, music, and giving back. We have a lot of surprises in store including...