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Patreon has created a new program to help underserved creatives get themselves and their ideas funded. The creator-focused membership platform has announced Pull Up — an incubator to help creators of color not only gain access to capital but also resources and community to grow sustainable and profitable businesses — according to a press release. Anyone who identifies as a creator/ creative of color is able to join the community. Pull Up is supported by and builds on experiences of some of the biggest creators of color driving culture today including Issa Rae’s HOORAE, Amanda Seales’ Smart Funny & Black, Durand Bernarr, Jade Novah, Nicole Cardoza, Tim Chantarungsu, Blair Imani and Tina Yu, and more. “We are excited to be a part of Pull Up, powered by Patreon’s Creator Success team, who continue to be a champion for HOORAE on and off the platform,” said Issa Rae, creative partner for Pull Up powered by Patreon, according to the press release. “We share a core set of values in...
Streaming giant Spotify is getting new leadership to guide its artist-focused platform and app. To help lead this project, the global streaming company has named Camille Hearst — a digital creator-entrepreneur and seasoned tech executive — as Head of Spotify for Artists — a resource that allows artists to manage their presence on the platform, promote new releases, explore statistics, insights, and other educational resources, Variety reports . In her newly-appointed role, New York-based Hearst will manage a cross-functional team that includes product, tech, design, user research and more, according to Variety . She will report to Charlie Hellman –Spotify’s VP and Head of Marketplace — while also having a chance to work closely with SoundBetter , the world’s leading marketplace of professional engineers, singers, and producers. An excited Hearst shared the big news yesterday via Twitter: Exciting news! I’m joining Spotify as the Head of Spotify for Artists. In this new role, I’ll...
Rapper Talib Kweli is the first artist to release an album on Patreon , a content subscription service — says Variety . Though other smaller acts have offered their musical efforts on the platform, Talib is the first major musician to launch a Patreon rollout. His new album “Cultural Currency” will be available to fans via three tiers, ranging in price from $5 per month to $25 per month. View this post on Instagram A post shared by Talib Kweli (@talibkweli) In addition, each option offers unique benefits, including exclusive access to one new track dropping every month for 12 months and merch. “When the music industry told me no, I built an industry around myself. Working with Patreon is the next step in this evolution,” he said of the partnership. “Patreon was created by artists for artists. I am proud to be born who I am, but my chosen tribe consists of artists and people who love art. Sharing my art on Patreon allows me to connect with my tribe in amazing and innovative ways.”...
Patreon helps content creators sell monthly content subscriptions to its fans. Currently, 2 million patrons are backing more than 100,000 of their favorite creators on the platform. Kit is a startup that launched with the idea to help people discover products worth getting while influencers are able to share their favorite products and earn revenue from the sales. With Patreon’s recent acquisition of Kit , monthly subscription packages will now be able to offer so much more in the way of merchandise, which will further encourage subscriptions at higher monthly tiers than before. With the acquisition, Kit, which has raised $2.5 million since it was founded, is able to continue its commitment to “connecting creators and fans and followers and to making it easier to reward creativity and expertise.” Patreon, which has a valuation of nearly $450 million, plans to build an open merchandise provider platform. Creators who are already using Kit will not lose their revenue streams during...