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Pinterest is investing in the future of Black tech! Under the mission of increasing diverse representation across the workforce, the platform has teamed up with dev/color — an accelerator for advancing Black technologists — for a multi-year, multi-million dollar partnership, according to a blog post. “At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that mission starts with building a workforce that is representative of the world we live in and where everyone feels a sense of belonging,” the blog post writes. “We believe that diverse and inclusive teams build better products and are essential to growth and innovation. That is why we are specifically making a strategic investment in Black tech talent.” Pinterest and dev/color will work together to empower Black engineers and leaders through advancing their careers and recruiting Black technologists at all levels and specialties. Additionally, they aim to spur relationships,...
Pinterest has a new global head of diversity. According to AdWeek, Nichole Barnes Marshall has been named the company’s new global head of diversity. She comes to the company from Bath & Body Works, where she served as chief diversity, equity, and inclusion officer. But as AfroTech previously reported, Marshall will undoubtedly have a long road ahead of her. In January 2020, Pinterest released its annual report, where they claimed they were reaffirming its commitment to diversity and inclusion. But the numbers told a very different story: white people make up most of the total company employees (45 percent), with Asians closely following (44 percent). The figures representing other racial groups remain paltry, with Hispanic or Latinx individuals constituting six percent, followed by Black people at four percent. Alaska Natives and Pacific Islanders and employees of two or more races represent one percent of employees. Amidst the backlash surrounding this annual report that prompted...
Black Pinterest users were elated in 2018 when the app first introduced its search tool to filter out results for brown and dark skinned tones. Pinterest has announced that it’s continuing to make strides toward catering to its Black, brown, and Latinx demographic with its new feature — a search tool to filter out hair textures. “Today we’re introducing our latest advancement in inclusive beauty hair pattern search – a first-of-its-kind technology, that empowers users to search for hair inspiration across hair of all types ranging from protective, to wavy, to bald,” said Pinterest in its announcement. Try it now and #SeeYourself here: https://t.co/dFkklsWLKv pic.twitter.com/Zgi5Iiszjz — Pinterest Business (@pinterestbiz) August 18, 2021 While cognizant of the importance of diverse hair representation , Pinterest’s hair pattern options will not only scale from coily, curly, wavy, and straight textures, but also will help one search for protective styles. Plus, those who are bald...
The downside to social media, based on feedback from users, has most times been the lack of inclusion and amplification of diverse voices and faces on popular platforms such as YouTube, TikTok, and more. On behalf of social media apps, image-sharing platform Pinterest has announced a new content policy that intends to embrace users of all kinds and grow the app to ensure it becomes a more “inclusive, positive and inspiring place,” TechCrunch reports. The outlet shares that Pinterest has formed a $500,000 Creator Fund — which is described as a new content policy called the Creator Code — and announced a slate of new moderation tools to enforce content guidelines that will require its pool of over 450 million Pinterest creators to fact-check their content, practice inclusivity, and ensure any call to action shared on the app will not cause harm to others. The newly-announced fund will specifically focus on uplifting creators from underrepresented communities across the U.S. and offer...
Image sharing and social media platform, Pinterest, appointed Andrea Wishom to their Board of Directors, making her the first Black person ever appointed to the company’s board. The move to appoint Wishom, who serves as president at Skywalker Holdings, comes after Pinterest received allegations of racism and poor pay by former employees back in June and July of this year. After the social media platform claimed to stand in solidarity with Black Lives Matter, Ifeoma Ozoma, Aerica Shimizu Banks, and other unidentified individuals told Washington Post that they had been mistreated by their white peers. The allegations were followed by a campaign that called for Pinterest to increase pay for Black employees. A website and arranged walkout emerged to support Ozoma and Banks. Ben Silbermann, the company’s CEO and co-founder, guaranteed that a person of color would soon be hired and that his company “needs to be better.” He followed through on his promise and says that Wishom is “a...
Pinterest, known for its DIY recipes, interior decorating ideas, and fashion tips is armoring itself against political and census misinformation and the 2020 presidential election. Although not among the big four social media platforms (Facebook, Instagram, Twitter, YouTube), Pinterest is making sure to avoid any blunders that its social media counterparts faced in the past. In 2019, Facebook came under heavy scrutiny regarding Black voter suppression tactics that flooded its platform in the midst of the 2016 presidential election. Pinterest told The Washington Post that it will take down any content that misinforms viewers about when, where, or how to vote. It will also remove any disinformation regarding the census. The Post reported: “‘This is an Internet problem,’” said Aerica Shimizu Banks, Pinterest’s lead for federal policy and social impact. The only way to address misinformation broadly, Banks adds, is for tech companies and government officials to work together.” Pinterest...
Diversity has a new name, and it is called Pinterest . The popular social media company is reconfirming its commitment to diversity and inclusion. Pinterest’s latest annual report underscores that commitment, highlighting ways that the company is recruiting, retaining, and promoting talent across various backgrounds. The report illustrates ways in which Pinterest is not only meeting, but also exceeding, target goals. For example, the company aimed to increase the percentage of historically underrepresented minority engineers to eight percent; it exceeded that goal, reaching a figure of nine percent. It also managed to steer hiring rates for minority employees up to 14 percent. The area in which Pinterest made the most significant progress is in the recruitment of women. Overall, it brought the rate at which it hires women for full-time engineering positions to 27 percent. While the annual report paints a great picture of Pinterest’s considerable effort, the company acknowledges that...
Facebook announced Thursday in a blog post that it is actively curbing anti-vaccine misinformation on its platform. The company said it will be providing its users with “authoritative” information on vaccines. Facebook said it will now remove ads that have vaccine misinformation and repeated violators’ accounts will be disabled. Groups and pages that promote anti-vaxer talking points will be subject to reduced rankings, and removed from suggested content and searches. The policies will also extend to Instagram. Ads and other content that contain vaccine misinformation will not be suggested on the platform’s discover and hashtag pages. Facebook is using studies and research provided by the World Health Organization and the U.S. Centers for Disease Control and Prevention to identify vaccine hoaxes in order to better keep track of misinformation campaigns. “We also believe in providing people with additional context so they can decide whether to read, share, or engage in conversations...
It’s no secret that there’s a lack of diversity in the beauty industry. Black and brown women have struggled to find representation in the products they’re using. Some brands are working fill this gap by creating products that cater to a more diverse customer base and finding ways to help them find resources and products that match their needs. Pinterest wants to be part of the shift that’s happening in the beauty industry. Today, the tech giant announced that it’s revamped it’s search feature for mobile to include skin tones. “You hear people talk about bringing together humans and machine learning to create balanced technology, but it’s so important that those people are diverse and can represent a range of people,” a spokeswoman for Pinterest said. The company began offering customizable beauty searches on the web in April using artificial intelligence from ModiFace, a company that specializes in AI and machine learning for the beauty industry. The company developed an algorithm...
The thought of getting your brand elevated shouldn’t overwhelm you any longer. You already handled the hard part of starting your business, so let these easy-to-use, free social media marketing tools help you take that business to the next level. Even if you’re not trained in marketing or consider yourself on a strict budget, there are tools that can streamline your process so you’re working smarter, not harder. Check out some of the best below: 1. Buffer Buffer will help you manage your social media accounts — across platforms including Twitter, Facebook, Instagram, LinkedIn, Google Plus and Pinterest. You can also analyze the performance of each post and manage multiple accounts (they have paid plans if you want to upgrade the number of accounts you’re managing within the platform). 2. TweetDeck TweetDeck is a classic in the social media marketing world, allowing users to create a custom Twitter experience, manage multiple accounts, create custom searches, track different hashtags...