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Snoop Dogg just added esports to his resume. The hip hop legend has created his own league called the “Gangsta Gaming League,” for Madden NFL 2019 in partnership with Merry Jane, a cannabis-focused news platform. Snoop and eight of his closest gaming friends participated in a Madden tournament that was streamed on Twitch, Mixer, YouTube and Facebook for a $10,000 jackpot. This latest move by the rapper could prove beneficial for him in the long run. According to a report by the Entertainment Software Association and NDP Group, the video gaming industry reached a record $43.4 billion in revenue in 2018, up 18 percent from 2017. For esports alone, the market is set to hit $1.79 billion by 2022, according to estimates from Newzoo. Football has had a special place in Snoop’s heart for quite some time. He served as a youth football league coach for more than a decade and now he’s taking his talents online. Snoop Dogg, along with other rappers like T.I. and Soulja boy are seeing gaming as...
Rap icon, Snoop Dogg is investing in Klarna, a Swedish online payment platform. Klarna is now one of Europe’s largest banks and provides payment solutions for shoppers across 100,000 retailers in 14 countries. The unicorn is valued at more than $2.5 billion. “I’ve been looking for an opportunity to expand my tech investment portfolio to Europe and seeing the way Klarna operates and how they challenge the status quo, I think it’s a match made in heaven,” Snoop Dogg said in a press release. Snoop is set to be the face of the company’s latest “Smoooth Dogg” advertising campaign. “Snoop is not only a rap legend, but also a successful businessman, with a genuine interest in tech, retail and e-commerce,” Klarna CEO Sebastian Siemiatkowski said in a press release. “Teaming up with one of the smooothest persons alive, opens new doors to Klarna as we grow and develop as a company.” The rapper joins other artists like Jay-Z in the world of venture capital. Jay-Z’s firm Arrive targets...