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The old saying goes, “it takes money to make money.” That sentiment is usually engrained in the idea that much economic success does not occur without some investment. But how does investment happen? A straightforward answer to that question is sales. Many of a particular generation remember when someone in our family sold a home good or cosmetic product (shout out to all the Mary Kay reps). This was likely the first introduction to the sales industry. But beyond the aunties that were hustling their products, sales have always existed in and around people. From big corporate companies to nonprofits and the tech industry – securing contracts, partnerships, and investment is a result of the work of people who are a part of sales teams. While the job market is all over the place, the sales industry is positioned to remain intact. But it does not come without challenges. Due to the potential for professionals to have lucrative careers, the demand for the industry has been consistent...
If it’s one thing Kanye West is going to do, it’s turn a profit from his brand. After hosting his second listening event for his forthcoming album, the “Donda” rapper reportedly did numbers at the Mercedes-Benz Arena in Atlanta after pulling in $7 million in revenue from his in-person merchandise, according to Billboard. This is also the same amount that West’s YEEZY x GAP puffer coat reportedly made in one night. More than that, the second global livestream on Apple Music generated more than 5.4 million views, topping his recent record-breaking number of 3.3 million total viewers from the previous album event. West’s streaming numbers are so impressive, they’ve managed to rival that of Twitch — amounting to more than double of the streaming platform’s current livestream record — as well as the 2020 Primetime Emmy Awards, which had an audience of over 6.1 million people across the U.S. tune in last year. Photo Courtesy of BFA / Yeezy / Philey Sanneh The rapper’s mysterious album...
Rap icon Nicki Minaj has once again used her worldwide influence to break the internet. This week, Minaj — who’s also dropping new music on Friday — made her grand return to Instagram after a four-month hiatus to show off in a post wearing nothing but her pink Crocs blinged out with bedazzled Jibbitz and Chanel-jewels. Nicki Minaj also posed for the photo using only two pink heart-shaped pillows to cover herself, while sporting several diamond necklaces, bracelets and anklets in a decked-out all-pink office. While it’s unclear if Minaj will be formally partnering with Crocs in the future, her single post still shook fans to their cores as they scoured the internet to find the now almost sold-out pair of shoes. According to Google Trends, “pink Crocs” and “Nicki Minaj Crocs” became the breakout searches of the internet, and fans reportedly crashed the retailer’s website with their searches as well. View this post on Instagram A post shared by Barbie (@nickiminaj) Minaj’s...
From sports and entertainment to the business world, Dwayne “The Rock” Johnson has proven to be successful no matter what realm he ventures into. This time he’s dominating in the spirits world with recording-breaking sales for his Teremana Tequila brand, which is on pace to move more than 300,000 nine-liter cases in its first year, according to Forbes. View this post on Instagram A post shared by therock (@therock) While this is a phenomenal feat for the spirits industry, Johnson told Forbes this is just the beginning for the brand. “Our entire Teremana team and myself are quite pleased and humbled that the brand is experiencing this incredible, off-the-charts success,” he said to the publication. “But we also recognize there’s so much more work to be done. We’re building a mana fueled legacy brand and I’m in it for the long term.” Unlike other celebrity-led brands, Johnson is more than a face attached to a bottle. He’s been intimately involved in the curation of the project...
Megan Thee Stallion’s Fashion Nova collaboration was a huge hit with customers, and the numbers prove it. According to a report from TMZ, Megan’s 106-piece collection brought in $1.2 million in sales during its first day, slightly edging out Cardi B’s 2019 Spring collection which quickly sold out. The report also shared that following the huge success from Cardi B’s collection, Fashion Nova anticipated a lot more orders and made sure to have more product on standby. When announcing the launch of her Western-inspired collection, Megan stressed the inclusivity of it stating it was made for “all the hotties out there” and fits bodies of all shapes and sizes — including tall and curvy women. MY COLLECTION WITH FASHION NOVA IS NOW LIVE 🔥🔥🔥 THIS COLLECTION IS FOR ALLLL BODY TYPES GO RUN IT UP NOW https://t.co/AepKAajgz0 pic.twitter.com/W175gnP3RW — TINA SNOW (@theestallion) November 18, 2020 For this collection, the hip-hop star turned to women of all body types to model her new items,...
Are you wondering how to increase sales for your business during the holidays? Looking for ways to stand out against your competitors? Not to worry. Here are a few tips you can follow to generate leads that ultimately brings in more sales this holiday season. 4 WAYS TO INCREASE YOUR SALES THIS HOLIDAY SEASON 1. LEVERAGE THE POWER OF INFLUENCERS During the holidays, lots of people enjoy spending money on gifts, holiday decor, and other items. Social media influencers are no different. They use tons of products during the holidays and love to show them off to their followers. By finding an influencer to showcase your product, you can help your business gain more exposure this holiday season. 2. SEND PERSONALIZED EMAILS TO YOUR CUSTOMERS If your business has email addresses and basic information on your customer base’s sales history, you can send them personalized emails to attract more sales. Include their name and any pertinent information in your emails. For example, in your...
With the holiday season in full swing, now is the most opportune time for retail businesses all over to rake in even more revenue and reach more customers. Compared to previous years, this year’s focus for Black Friday and Cyber Monday is on buying Black. Historically speaking, Black-owned businesses have struggled to partake in these retail holidays due to lack of access to capital and support, according to Prevention. However, the spending power of buying from Black-owned businesses in mass this year has given many brands the opportunity to finally participate in the shopping festivities. In celebration of the Buy Black movement, check out the below list of online deals and sales to close out during Cyber Monday. TIER Courtesy of Tier Vintage Royalty Courtesy of Vintage Rotalty ICONI Courtesy of Iconi Autumn Adeigbo Courtesy of Autumn Adeigbo Natural & Fit Designs Courtesy of Natural & Fit Designs FINCH Courtesy of Finch xN Studio Courtesy of xN Studio Kmoni Cosmetics®️ Courtesy of...
AfroTech 2019 is right around the corner, and we’re excited to see everyone there. However, we’re aware that sometimes as an employee, you may struggle with getting company-approval, especially if you’re in a non-engineering role. Here are some arguments for attending business conferences, even if you’re not an engineer. Recruitment There’s no denying it; Millennials are visual creatures. So, if a company plans to recruit the best and brightest young talent, it needs a strong visible presence. Putting a strong foot forward at conferences like AfroTech will entice people to explore career opportunities at your company. Human resources (HR), sales, legal, or any other non-engineering departments need to attract strong talent just as much as engineering teams. Staying Informed Companies often use industry conferences to announce their latest and greatest projects and, if you’re not there, you’ll find out after everyone else has. Sending delegations to industry events can help companies...