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Shaquille O’Neal’s Big Chicken is heading to his home state of New Jersey. As previously reported by AFROTECH™, the former basketball-player-turned-serial- entrepreneur became a co-owner of Big Chicken in 2018 and opened the first location in Las Vegas, NV, alongside his friend Matt Silverman and agent Perry Rogers. Since, thanks in part due to its popular menu items including chicken tenders, various chicken sandwiches, crinkle-cut French fries, and mac n’ cheese, the business has proven to be a success and has adopted a franchise model. View this post on Instagram A post shared by 312 Craves (@312craves) Big Chicken signed a 20-unit development deal in partnership with H&D Group Investments to expand to Michigan in 2023, Franchise Times reports . Prior, a 50-unit deal had been signed to open storefronts in Texas, with locations already springing up in the city of Houston and nearby Richmond. It can also be found in California and on Carnival Cruise ships. View this post on...
Angel Reese is in high demand. The WNBA player, who is signed to Reebok under a multi-year endorsement deal as of October 2023, shares that she had the option to sign with other shoe brands such as Nike, a familiar pattern among various greats, including Michael Jordan, LeBron James, Serena Williams, and Kevin Durant. “I wanted be a priority ’cause I could have signed easily with Nike,” Reese says in a resurfaced video shared on X, formerly Twitter. “I could assign easily with Jordan. But like everybody doing that. I don’t like doing what everybody do. I like to do the complete opposite. I’m bringing Reebok back.” View this post on Instagram A post shared by Reebok (@reebok) As AFROTECH™ previously reported, Reese’s signing with Reebok was the company’s first major Name, Image, and Likeness (NIL) deal. In her post, Reese shares that it will open doors for her own signature shoe to be released in the near future. She also credits her relationship with Shaquille O’Neal, who serves as...
Shaquille O’Neal’s Authentic Brands Group (ABG) deal continues to pay off. As AFROTECH™ previously mentioned, O’Neal’s agreement with the brand management company in 2015 allowed the group to profit from his name and likeness in merchandise and endorsements. The Hall of Famer joins its roster of other prominent names such as Marilyn Monroe, Elvis Presley, Muhammad Ali, and Michael Jackson. “We’re thrilled to have a true business partner in Shaq,” Nick Woodhouse, ABG president and chief marketing officer, told ESPN at the time. “Through his bigger-than-life personality, he has turned himself into one of the strongest sports brands in the world.” In return for signing onto the deal, O’Neal became ABG’s second-largest shareholder, and to date he credits this as his turning point in business. “My Authentic Brands deal, I was able to ensure that hopefully I can stay around after I’m no longer on this earth,” O’Neal explained to AFROTECH™ . “And I was walking down the street one day and...
Allen Iverson grew up loving Jordan shoes, and he almost could have signed with the brand. During an interview with Complex, the basketball legend expresses feeling enamored with Michael Jordan and always desiring to sport his shoes. Little did the Hampton, VA, native realize, he would not only grow up to land his own shoe deal before his rookie season in the NBA but he would be in talks for a signature sneaker with the Jordan Brand. Sports Illustrated mentions that when Iverson was drafted to the NBA in 1996, he caught the attention of every major sneaker company. The Jordan Brand even created a prototype named after Iverson’s nickname “Bubba Chuck” to entice him. Had he signed to the Jordan Brand, he would have became its first signature athlete, Sports Illustrated reports. However, Iverson found Reebok to be the most convincing in its pitch. “Remember that like it was yesterday because that was a big decision for me,” Iverson told Complex. “Just looking back on it, I feel good...
Perhaps there is no off-limit terrain for Shaquille O’Neal, who is also taking over the seas! Among O’Neal’s various business ventures, he founded Big Chicken, a fast-casual restaurant that debuted in Las Vegas in 2018. While the the former basketball center has multiple ventures, he says he only pursues opportunities that he believes can change people’s lives, he previously told AFROTECH. “I try not to base everything on a monetary value,” he said. “I get a lot of deals. ‘Wear the shirt, put your name on it, we’ll sell it.’ I like investing in things that’s going to change people’s lives. I heard Jeff Bezos say that once, and that’s how he invests. So, I follow the strategy, and it’s been working very well for me.” Launching Big Chicken makes perfect sense for O’Neal. He grew up eating various chicken dishes made by his mother, Houston Press reports. “This is my creation—Excuse me, this is my mama’s creation. Coming where we come from, me and this little guy had to eat chicken a...
Business just keeps on booming for Shaquille O’Neal. One of the NBA legend’s numerous ventures is being the co-owner of Big Chicken. In April 2022, it was announced that the restaurant franchise was set to bring 50 new locations to Texas in cities including Houston, Dallas, San Antonio, and Austin, as previously reported by AfroTech.