All results
Snapchat is committed to helping creatives by equipping them with the tools and resources needed to make their wildest dreams come true. The company has announced its Snapchat Sounds Creator Fund, a grant program curated specifically with emerging, independent artists in mind. The purpose of the new initiative is to not only shine a light on the creatives responsible for setting the trends and defining some of the culture’s hottest moments but to also ensure that they have everything that they need to fund those creative ideas. “We want to support the independent and emerging artist that are driving creation on Snapchat,” said Global Head of Music Partnerships at Snap, Ted Suh, in a company blog post. “By providing meaningful funding and creative support, our goal is for artists to feel empowered to continue creating and pursue a career in music.” The first-of-its-kind program will lace the top Sounds creators with monthly grants of up to $100,000. Artists must be distributing their...
Snap is looking to support Black talent on their journey toward securing the bag. During VidCon 2022, the social platform announced a new accelerator program for emerging Black creators, TechCrunch reports. Under Snap’s 523 initiative, 25 program selectees will be paid $10,000 monthly for a year — totaling $120,000. The $3 million funding is intended to help Black creators thrive on social media through their platform. In addition, Google Pixel, UNCMMN, and Westbrook Media have hopped on board to partner with the new program. “Black creators face unique systemic barriers across the creator industry — from disparities in compensation and attribution, to toxic experiences and more,” the company wrote in a press release, according to the outlet. “We believe one of the ways we can help remove some of those barriers is to provide mentorship and financial resources to emerging Black creators in the early stages of their professional career.” 523 launched in December 2021 as a move to...
Online grocery shopping can be incredibly convenient, but it’s not always accessible to people who are lower-income. A new program aims to fix that by offering online grocery shopping for those using the Supplemental Nutritional Assistance Program (SNAP). On Thursday, the U.S. Department of Agriculture announced the launch of its two-year pilot program based in New York. This allows SNAP recipients to shop for groceries online with Amazon and Walmart. ShopRite will also join the program early next week. In a statement, Secretary of Agriculture Sonny Perdue said: “People who receive SNAP benefits should have the opportunity to shop for food the same way more and more Americans shop for food – by ordering and paying for groceries online. As technology advances, it is important for SNAP to advance too, so we can ensure the same shopping options are available for both non-SNAP and SNAP recipients.” Retailers will have limited delivery in the New York pilot areas. ShopRite and Amazon...
As Generation Z — the group born between 1997-2017 — comes of age, learning more about them is crucial for advertisers and platforms alike. Now, an annual study by Piper Jaffray examining the brand preferences of teens may be able to help. Piper Jaffray surveyed 8,000 teenagers from across the country and found they preferred companies advertised to them through Instagram and Snapchat. Seventy percent of respondents chose Instagram over other platforms for brand engagement. Inversely, 41 percent of teens chose Snapchat as their favorite social media platform, and Instagram as their second favorite at 35 percent. Facebook and Twitter clocked in at 6 percent each as teens’ favorite platforms. It seems Instagram is well aware of its potential. The app recently ramped up its consumer features allowing users to purchase products directly in the app. Last year, Instagram began offering direct links on posts, helping merchants push products through Instagram. Snapchat’s main user base is...