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In this case, the influence that comes with being a social media influencer can be detrimental to a person’s social life. According to the New York Post, Eva Lopez is suing the NYPD “for defamation, libel, slander, intentional infliction of emotional distress and negligence” after the police used her photo on a wanted poster for a robbery. After a friend contacted Lopez about the situation at hand, she soon learned that she was a wanted woman, which she notes left her in disbelief. “I thought it was something fake,” said the Instagram influencer, who also happens to be a native of Queens. “I really couldn’t believe the police would put me on a wanted poster.”
Entrepreneur Jayda Cheaves is more than your average social media influencer or the woman who is famous for dating and having a baby with rapper Lil Baby. From launching her own hair business to being an ambassador for brands like Savage x Fenty and Fashion Nova, the mother of one is just one of a few influencers that flipped her social capital into a lucrative cash flow that made her a successful entrepreneur. Who Is Jayda Cheaves? According to an interview with ESSENCE, Jayda Cheaves — better known as “Jayda Wayda” online — detailed all the ways content creation and building her name as a brand has helped her in her upwards journey of entrepreneurship. “Everything you post is marketable,” she says revealing the key to growing a large following online. “You have have to watch what you post and certain things you have to post because it helps your engagement.” This formula for her social media etiquette is what helped garner over 288,000 followers on an Instagram page for her...
Influencer marketing has increased in popularity over recent years. More and more brands are leveraging social media influencers to connect with their audience and gain their trust. If you’re looking to become a social media influencer, you’ve made a great step in the right direction to growing your following. Follow this step-by-step process to become the next big influencer in your niche. HOW TO BECOME A SOCIAL MEDIA INFLUENCER: A QUICK GUIDE 1. CHOOSE YOUR PLATFORM If you want to attract a large audience, it’s best to focus on 1-2 social media platforms. After you’ve chosen your channels, the next thing to do is optimize your profiles by switching to a business account, creating an engaging bio, and adding a profile picture. 2. GET TO KNOW YOUR AUDIENCE Before you start posting on your social media platforms, it’s important to know your audience. Figure out what type of content they like to see from influencers. To do this, look at your current follower base to learn about their...
Many people have the misconception that social media influencers and entrepreneurs are two separate entities, but the influx of influencers over the last few years has brought on the rise of influencer-entrepreneurs. Social media’s added value plus a strong following/presence on its platforms has given influencers the power to impact brands in ways that ultimately help boost their business, including brand awareness, a growing customer base, added market value, and more. Of the many successful social media influencers, Ariana Fletcher — better known online as @therealkylesister — has become one of the most influential of them all, utilizing her social media presence to help brands make millions and in turn made herself into a multi-millionaire. View this post on Instagram A post shared by KYLESISTER (@therealkylesister) Fletcher started her entrepreneurial journey back in 2016 when she started her hair company called KYCHE Extensions. Though she had no formal experience, she learned...
As we continue to celebrate Women’s History Month, we want to highlight these Black Women who have taken the unconventional route to success and built their own platforms for their respective endeavors. Black women are the future and these ten women are proof that there’s no standard blueprint to follow in order to prosper. Find out more about these phenomenal trailblazers below. Karen Civil Photo Credit: Leon Bennett/Getty Images for BET Elizabeth, New Jersey native Karen Civil has come a long way in the entertainment business. The self-made marketing guru has become one of the most sought after influencers in hip hop culture. She started in this business as an intern for Hot 97, which helped her launch her own website KarenCivil.com in 2008, covering upcoming artists like J. Cole and Nicki Minaj. Civil later turned her love for online blogging into a fruitful career in entertainment. The media maven has built up a platform that she continues to expand today, branching out into...
What do Rihanna and TikTok have in common? They both recognize the rise of trendsetters and are providing a space for them to express their creativity. TikTok is now the newest social media phenomenon to take over in 2020, quickly becoming the go-to platform for creators. Rihanna, being the innovator she is, has been known to stay ahead of the curve and in sync with new trends so it’s no surprise that her makeup brand has gotten ahold of TikTok. She’s now partnering with the visual social media platform to fulfill her vision to provide the “next wave of content creators” a setup to launch their new ideas in what is now the Fenty Beauty TikTok House. She recently unveiled the creative space in Los Angeles, which is completely decked out with video-ready natural lighting, mirrors, and a pool. “We are standing in the official first Fenty Beauty TikTok home,” Rihanna announced at the unveiling . “I just wanted to create a platform for the next wave of content creators. I think our...
If you’re looking for Instagram influencers to follow for inspiration to grow your business, you’ve come to the right place. Here, we talk about some of the most popular business influencers that offer great value and unique viewpoints. Plus, following some of the influencers we talk about will give you a chance to connect and grow your following. For a fee, these influencers can endorse your brand and send lots of followers in your direction. 4 INSTAGRAM INFLUENCERS WORTH FOLLOWING TO GROW YOUR BUSINESS 1. NEIL PATEL Even if you’re not in the digital marketing niche, Neil Patel can be a great inspiration for your own company’s success. Patel is the co-founder of various businesses, including KISSmetrics, Hello Bar, and Crazy Egg. Patel uses his Instagram account to connect with business owners. He’s always informing and educating whenever possible. For example, he often posts about mistakes you should avoid on Instagram and ways to create content that’s engaging and shareable. 2....