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It’s one thing to put the spotlight on Hip-Hop culture, but it’s another to properly give its pioneers their dues. Nas, Steve Stoute, Andreessen Horowitz co-founder Ben Horowitz, and his wife, Felicia Horowitz, have joined forces to not only pay homage to Hip-Hop greats but also provide financial support. The group is behind the first-ever Hip Hop Grandmaster Awards, which is set to honor artists Rakim and Scarface, according to The Paid in Full Foundation’s website. Of the event’s proceeds, 100% w ill go to the foundation’s programs “ to support hip hop greats and other creatives.”
Kevin Durant and Rich Kleiman’s pickleball team has three new investors. Boardroom reports that Drake, Michael B. Jordan, and Steve Stoute have become co-owners in Thirty Five Ventures’ (35V’s) Brooklyn Aces.
Searching for beats can be a daunting task for musicians, but this new platform aims to make it an easier process. UnitedMasters and Grammy Award-winning producer Hit-Boy have joined forces for Beat Exchange — a curated marketplace to buy and sell beats — per a press release shared with AfroTech.
As TikTok receives bids from potential buyers like Microsoft and Oracle, it has announced its first music distribution deal with UnitedMasters. According to TechCrunch , the partnership will amplify TikTok’s ability to help music go viral. In addition, the deal will help indie artists distribute their music directly to music streaming services. “TikTok artists who are creating music in their bedrooms today will be featured in the Billboard charts tomorrow,” said Ole Obermann, global head of Music at TikTok. “Our mission is to help those artists achieve their creative potential and success. This partnership with UnitedMasters gives us a turn-key solution to help artists who are born on TikTok to reach their fans on every music service.” In the past year, already released tracks like Princess Nokia’s “I Like Him,” K Camp’s “Renegade,” and Rasheeda’s “Marry Me” have all exploded thanks to the app users’ funny remakes and dances. However, emerging artists like BMW Kenny (the voice...