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If there’s one thing Beyoncé knows how to do, it’s get — and keep — people talking. And in the case of her most recent, controversial Tiffany & Co. post, that talking was worth more than $2 million in media impact. That’s according to Footwear News, who shared recent data from LaunchMetrics confirming these numbers. The outlet reports that ever since Mr. and Mrs. Carter (aka Beyoncé and Jay-Z) were announced as Tiffany & Co.’s newest brand ambassadors, they have created more than $10 million in total media impact value (MIV). One Instagram post from the “Single Ladies” singer is actually worth $2 million in total media impact value (MIV) alone , according to the same metric. View this post on Instagram A post shared by Beyoncé (@beyonce) The metric is calculated based on the value of the marketing strategies across a range of formats, including print, digital and social media. For purposes of comparison, Tiffany & Co.’s announcement about the Hip-Hop power couple’s brand...
Beyoncé Giselle Knowles-Carter and Shawn “Jay-Z” Carter continue to serve as the blueprint for power couples. Paper magazine reports that in her latest cover story for Harper’s Bazaar, the icon revealed that she and her husband are the new faces of Tiffany & Co. Tiffany & Co. continues to remain a top dog in the jewelry industry as this news follows the announcement that the brand was acquired by Moët Hennessy Louis Vuitton (LVMH) earlier this year. It looks like the “Crazy In Love” singer has already embarked on her own journey with the legendary American jeweler. Alongside sporting her own label, IVY PARK, the Grammy-award-winning singer sported several jewelry pieces from Tiffany & Co. View this post on Instagram A post shared by Beyoncé (@beyonce) The company served as the main sponsor for the magazine’s “Icons” issue where all of the jewelry in the cover shoot came straight from Tiffany who, rumor has it, paid a huge sum to serve as the primary product placement. While the...