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One of the beauties of the human experience is the ability to be multi-dimensional. Each person has a unique set of characteristics that, on the surface, may seem to contrast but make up a tapestry of people-centeredness that allows life to be less boring and the pursuit of passions more engaging. During AFROTECH Conference 2023, attendees were brought into a real-life example through an in-depth conversation with Hip-Hop producer Timbaland. While much of his discussion with the audience was centered around the future and possibilities of artificial intelligence (AI), including its intersections with the music industry, he dropped many gems that any entrepreneur or creative could use to advance their work. After his on-stage presence, AFROTECH had the chance to sit with Timbaland and go in-depth on his views beyond the music studio and how that has impacted his career trajectory.
Back in September 2022, what were initially trials and tribulations turned into triumphs. As previously reported by AfroTech, Timbaland and Swizz Beatz reached a settlement agreement with Triller over the Verzuz acquisition. The turn of events came after the music legends sued the company for $28 million for a breach of contract.
Legendary producer Timbaland is coming in with a lesson about self-worth for aspiring creatives. The Virginia native opened up about the current climate of producers in the industry, noting that he believes young creatives aren’t placing enough value on their artistry, thus their pay is reflecting it. At one point, Timbaland even revealed that he was making up to $500,000 per song at the height of his career, creating classics alongside fellow icons like Jay-Z, Missy Elliott, Aaliyah, Ludacris, and more.
When one person makes it, the whole team eats — especially when you’re Missy Elliott. The legendary emcee took to social media to remind the world that she has always been one to carve her own lane and that she wasn’t afraid to ensure that her friends were with her every step of the way. “Always been a leader,” wrote the Virginia native in a tweet. “When I got signed I fought for my brothers Timbaland and Magoo. I took a chance and told the label I can’t do a[n] album without them…so they flew them up and they got signed and the world witnessed their greatness. The rest is HERSTORY.”
In 1997, Kirk Franklin wrote the song “Stomp,” and in the introduction, he says: “For those of you, that think gospel music has gone too far, You think we got too radical with our message, Well, I got news for you; you ain’t heard nothin’ yet!” Since that moment, many other artists have pushed the envelope for what gospel and inspirational music means. From collaborations with artists outside the genre to writing songs across music styles, gospel artists have long broken the proverbial box society has tried to place them in. Tye Tribbett is one of those artists, but his work with Justin Timberlake only got him a $2,000 payout
Mastercard has made its way into the music industry. The global pioneer in payment innovation and technology has launched its first-ever music album, Priceless®, with the help of Timbaland’s Beatclub music platform. “Our first-ever music album featuring the inspiring, original work of 10 rising artists takes our innovative sonic branding approach to an even higher, unmatched level,” said Raja Rajamannar, Mastercard’s chief marketing and communications officer and president, Healthcare, in an official statement. “From Algeria to Australia and Slovenia to Sweden, each of the artists integrated our melody into their songs and created something that we are all truly proud of! We hope others will enjoy these songs as much as we do.”
TIMEPieces, the Web3 community initiative from TIME, has partnered with GRAMMY award-winning co-creator of VERZUZ and tech CEO, Timbaland, naming him its second Artist in Residence. According to a press release, the collaborative effort will produce TIMEPieces’ first music NFT collection featuring an original Timbaland beat visually translated into video art by 14 other artists. Fifth in the collection , TIMEPieces is keeping the creativity flowing with The Beatclub Collection. TIMEPieces and Timbaland recruited the following artists to bring unique and diverse perspectives to the visual representation: ArinaBB Carlos Luna James Danny Casale Daria Klepikova Ed Balloon Gavin Meeler Jasti Jeremy Cowart Jesus Martinez Joanne Hollings Mike Szpot Parin Heidari REO Yvette Hammond The 14 sought-after artists will create one-of-a-kind videos inspired by the original beat created by Timbaland and his platform Beatclub. “Timbaland is widely recognized for pushing music and culture forward. As...
Former president and COO of Beyoncé’s Parkwood Entertainment, Steve Pamon, has secured a new position. According to a press release, Verzuz and Triller have appointed Pamon as the President of Verzuz. Under the new title, the executive will oversee the operations of global business including go-to-market and production. In addition, Pamon will manage logistical operations for Verzuz such as contracts, sponsors, venues, programming, live events, and partnerships. “Steve is the proverbial triple threat. His exceptional track record and reputation across Parkwood Entertainment, the NFL, and HBO, delivering global entertainment innovation, and his devotion to respect and lift culture makes his stewardship of the Verzuz brand the perfect match,” Triller CEO Mahi de Silva said in a press statement. “Verzuz is a cultural phenomenon and Steve’s leadership is a perfect complement to Swizz Beatz and Timbaland, who continue to curate the iconic Verzuz events. Steve will accelerate the Verzuz...
Bored Ape Yacht Club non-fungible tokens (NFTs) have become popular in the Hip-Hop community. Throughout 2021, AfroTech shared reports on Timbaland, Lil Baby, and Future being fans of the collection. Recently, a few artists have invested in Yuga Labs — the Web3 firm behind Bored Ape. Snoop Dogg, Timbaland, and Gunna were a part of a $450 million seed funding round — led by a16z crypto — according to Music Business Worldwide. Other investors included Animoca Brands, The Sandbox, LionTree, Sound Ventures, Thrive Capital, FTX, MoonPay, Samsung, and more. The funding reportedly brought Yuga Labs’ valuation to $4 billion. “Yuga Labs has quickly become a web3 culture, gaming, and entertainment empire,” said Chris Lyons, general partner at a16z crypto, in a press release. “Mainstream adoption in web3 is accelerating at lightning speed, and Yuga is at the forefront of merging culture and innovation for everyone to enter the metaverse. We’re thrilled to invest in this brilliant team and...
Verzuz has held it down for the culture since its debut in 2020. Created by legendary record producers Swizz Beatz and Timbaland , Verzuz has continued to soar in popularity, and at one point, it even amassed over 136.5 million views for the music showdown battle between Brandy and Monica. Now Verzuz is leveling up on the financial side. Verzuz via Triller has plans to become a publicly-traded company on the stock market. Deadline reports, the deal will be made possible due to a reverse merger with SeaChange. Once the deal is finalized, “TrillerVerz” will become the new face and will be valued at an impressive $5 billion. TrillerVerz will trade under the ticker symbol ILLR on the Nasdaq. The merge will accomplish a shared goal to become “a leading AI-powered social media platform for content, creators & commerce,” and to “create a leading voice on the Web3.0 movement and embrace the power of decentralized systems to enable greater participation in the multi-hundred billion dollar...
Timbaland is continuing to thrive in the intersection of music and technology with his latest venture. AfroTech previously shared that the legendary producer launched his first music non-fungible token (NFT) collection in November 2021. Now, he has partnered with the owners of Bored Ape Yacht Club (BAYC), an NFT collection with celebrity collectors such as Stephen Curry, Lil Baby, Snoop Dogg and more. Timbaland and BAYC have teamed up to launch Ape-In Productions (AIP) — a metaverse-based entertainment company that aims to discover and amplify artists that are Bored Ape owners, according to a press release provided to AfroTech. Timbaland, his company Beatclub — a global marketplace for music creators — and other creators will develop music for the music company’s first set of releases. According to the press release, the AIP’s roster will feature a select group of Bored Apes who will release original music and animation in the metaverse as NFTs. AIP aims for its artists to reclaim...