Tremaine Emory is moving onwards to a new turning point in his career.

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Supreme announced a new creative director to oversee and lead its innovative vision for streetwear fashion in the right direction. The clothing brand has appointed Tremaine Emory — the founder of Denim Tears — for the role, in what Business of Fashion is calling its “first major creative appointment since it was acquired by VF Corp for $2.1 billion in late 2020.” Under his position, Emory will work with Supreme founder James Jebbia and the duo, as well as the design team, to keep streetwear front and center of the brand. “It’s a good move for Supreme,” Supreme collector and Jebbiah’s close friend Ross Wilson told British GQ. “When VF acquired the brand both parties promised the basic infrastructure, core team, and method of working would remain the same, so it’s good to see James sticking to his guns and bringing on board a close friend of the brand who gets it, rather than a corporate hire who doesn’t.” He continued: “Everything James Jebbia does is so carefully considered and this...