Ja Rule has kept his promise to support Historically Black Colleges and Universities (HBCUs). The Grammy-award-winning artist launched The Painted House alongside business partner Herb Rice in collaboration with the non-fungible token (NFT) launchpad platform — House of First — late spring. The partnership birthed the Black is Beautiful, an NFT collection featuring 1,000 total items that display Black joy and the everyday challenges of Being Black in America, as per the marketplace. Collaborators on the project also include illustrator Nick Davis, Deion Sanders, Ashanti, Tanya Sam, and Bam Adebayo, among others. “It’s basically telling the story of Black America,” Rule said, according to Bloomberg. “From our joy to our pain.”