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Nowadays, content creation on digital platforms is our main source of news and entertainment. If you’re not navigating the YouTube wave in 2024, you may find yourself behind the current. In the ever-changing digital landscape, YouTube has proven to be a dominant force. From its continuous feature expansion and rapidly growing global audiences, not only are content creators achieving success, but businesses are as well. Years ago, many may have foreseen YouTube blasting off the way in which it has, becoming a lucrative platform. But there may be some who question, why? YouTube makes it effortlessly efficient for content creators to share their content with massive audiences across the globe. In addition, to there being a wide range of content to choose from. YouTube allows content creators the bandwidth and opportunity to entertain audiences, showcase their talents all while building lucrative careers and brand partnerships . There are countless YouTube users (YouTubers) who have...
Turning your passion into an ever-flowing stream of income is a dream for many. For Shevon Salmon, he made it come true at an early age. Before Shevon Salmon — a tech and lifestyle content creator — began to sit in front of the camera for hundreds of thousands of viewers, he picked one up to take photos after the birth of his little sister. Simultaneously, his love for videography was born, too — sparking the inception of his YouTube channel.
Music has always been in Amari Noelle’s blood. Raised in Gary, IN, and having a mother who is a singer, the rising R&B singer found herself gravitating to the art. Although Noelle was initially focused on basketball, she joined a singing group she met during gym class at her performing arts high school. From there, Noelle found herself exploring music more on her own.
There’s no denying that Afrobeats is one of, if not the, hottest genres currently in the music industry. As African artists continue to crossover, U.S. listeners have been captivated by hits like Wizkid and Tems’ “Essence,” Burna Boy’s “Last Last,” and Rema’s “Calm Down.” While the global phenomenon has taken over the sound waves as of late, there are artists such as Joeboy who knew early on of its promise.
Black creators have been at the forefront of trends, and that will likely not end anytime soon. The interesting fact about their impact is that they have not always been paid or recognized for their contributions to the industry. From comedic skits to product recommendations, Black people have been at the center of culture — providing the entertainment and “up-to-date” information the world craves. Recently, Forbes recognized the work of some of these Black creatives. Not only have they been in their creative bag, but they have also overcome some systemic challenges and earned quite a bit of income in the process. Check out the list of Black creators that made the Forbes list.
YouTube Music serves as a music service that supplies tunes, but more importantly, sheds light on the artists and their stories. In 2021, Director of Black Music & Culture Tuma Basa professed to AfroTech that the platform’s mission is to continue connecting the dots and being a sort of institutional memory for the culture. In an influential team effort, Artist Partnerships Lead Brittany Lewis and Global Music Strategist Lead Mahlet Seyoum are heavily involved in supporting artists.
NBA Youngboy has had enough of YouTubers swiping his content for their page. According to HipHopDX, the Louisiana native took to his Instagram page to demand Atlantic Records — his label — ban the use of his music in reaction videos. “Atlantic ban my music from all YouTubers – get a real job,” NBA YoungBoy wrote. View this post on Instagram A post shared by Say Cheese TV 👄🧀 (@saycheesetv) In my opinion, for what it’s worth, the Baton Rouge-based rapper has — quite literally — millions, if not billions, of reasons to feel the way he does about people using his music without writing him a check. As one of the most successful artists on the platform, he has a vested interest in keeping things copacetic. With that said, let’s take a look at his YouTube numbers.
People around the world can attest that the last two years have been interesting to navigate. One of the U.K.’s top social media influencers has a beyond interesting story. Youtuber, KSI, revealed that he lost more than $5 million by trading cryptocurrency last year. The admittance of the tremendous financial loss comes after KSI has been very visible with his investments in non-fungible tokens (NFTs) and digital currencies, evidenced by his YouTube channel. In a YouTube video, the famous YouTuber revealed that he used a trading strategy called leverage trading by borrowing money from a broker. The strategy, which he fully regrets, led to this significant loss. Leverage trading is a way for traders to use the borrowed funds from brokers to increase their exposure in the market while paying less than the total price of the desired stock. In this process, the trader takes on a more prominent stock position. Sounds like a dope idea? While the process seems beneficial, it comes with...
TikTok continues to take it up a notch! The social media giant allowed users to capture 60-second video clips as of July 2021. Now, in 2022, it has announced users can expect to capture videos totaling 10 minutes, Variety reports. On average, TikTok users reportedly spend 52 minutes per day on the application, and 90 percent of TikTokers return to the application daily. Arguably one of the most addictive applications, the new feature will add to its list of reasons to keep users reeled in for more. “We’re always thinking about new ways to bring value to our community and enrich the TikTok experience,” a TikTok rep said in a statement, according to Variety. “Last year, we introduced longer videos, giving our community more time to create and be entertained on TikTok. Today, we’re excited to start rolling out the ability to upload videos that are up to 10 minutes, which we hope would unleash even more creative possibilities for our creators around the world.”
Kanye West is known for thinking outside of the box. And, with his next album “Donda 2,” things are no different. Ahead of its release on Feb. 22, Kanye West took to Instagram to announce it will not be available on streaming platforms such as Apple Music, Amazon, Spotify, and YouTube. But, the album will be available for streaming on his $200 stem player that AfroTech previously reported allows fans to “customize any song.” “Donda 2 will only be streaming on my own platform, the stem player. You can download new music from stemplayer.com. You can play 4 different elements of the track: vocals, drums, bass and music. It also has a MP3 player available. We currently have 67,000 available and are making 3,000 a day,” Kanye West wrote via Instagram. https://www.instagram.com/tv/CaHAZv4ju7N/?utm_source=ig_web_copy_link If you are wondering why the sudden move to venture away from streaming giants, West revealed his disdain for the “oppressive system.” “Donda 2 will only be available on...
Evolving with social media is no small feat, yet Rickey Thompson and Denzel Dion have made it look easy. The online world has watched the two influencers and best friends grow up from six-second Vines to becoming YouTubers — because before TikTok, YouTube was where a class of Black content creators entered the space and took the Internet by storm. And things were clearly just beginning, as Thompson and Dion seemingly went on to make even bigger moves in the entertainment industry. In my opinion, their success is marked as wins, especially when up against not being awarded the same level of opportunities as their white counterparts. However, t he two have stayed ten toes down in the game for nearly a decade — even though the way Black content creators get treated hasn’t really improved much. Take, for example, how Black TikTokers are the creative masterminds behind some of the biggest trends on the platform, but still, Forbes’ list of the highest TikTok earners featured no Black...
When taking a look at Mattaniah Aytenfsu’s resume, your first guess wouldn’t be that she had no prior experience within her pursued field going into her freshman year of college. While balancing being a student in college, the young science, technology, engineering, arts, and mathematics (STEAM) student worked with the likes of NASA and TaskRabbit — which eventually led to Google. At 24-years-old, Aytenfsu is a UX engineer for YouTube and a budding TikTok influencer.