This week, the Atlanta Hawks Basketball team and Chase Bank, of JPMorgan Chase, announced a partnership that will enrich the Atlanta area. The joint venture will provide financial initiatives for Atlanta’s many residents and offer resources for underserved communities.

While the financial terms of the sponsorship have not been made available, the benefits to the Atlanta community are invaluable. Chase will partner with local nonprofits to provide community members with financial workshops and panels featuring Hawk legends, as well as offer small businesses opportunities for economic growth. In addition, Chase will stimulate Atlanta’s growing economy over the next three years by adding approximately 30 retail branches in the Atlanta area and generating 150 jobs for residents. Chase card members will receive early-purchase options for Atlanta Hawk games, and the team will prominently present Chase signage in its State Farm Arena. Nearly 500,000 people now reside in the Atlanta area, making the impact of the new partnership that much more tangible.

As reported by the NBA, Mark Adams, regional director for Chase Consumer Banking and Wealth Management in Georgia and North Florida, expressed the impact of the new partnership.

“This partnership with the Hawks organization represents our strong commitment to the Atlanta community and will help us expand economic opportunity for even more people in Atlanta through these financial health efforts,” Adams said.

Andrew Saltzman, Atlanta Hawks & State Farm Arena executive vice president and chief revenue officer, also praised the sponsorship.

“We are confident that this partnership with a blue-chip financial institution like JPMorgan Chase will create a powerful and lasting way to impact the communities we serve,” Saltzman said.

The promising partnership reflects continued steps in a positive direction for both the Atlanta Hawks and Chase. Late last year, the legendary basketball team partnered with the State Farm Arena to help feed Atlanta’s hungry families living below the poverty line. Just three years ago, Chase invested $4 million to provide opportunities for Atlanta’s entrepreneurs and to maintain affordable housing in the region.